Impactul marketingului relațional în sporirea eficienței întreprinderii

Abstract

The interrelation between the firm and the client plays an important role in providing marketing performance, ensuring enterprise competitiveness as for a medium as well as for the long term. Thus, in the last 30 years a new emphasis on the marketing activity of economic entities has been shaped, namely the relationship marketing. In this article we intend to present the content and the principles of relationship marketing that once applied can contribute to mutual benefits for both producers and consumers.