Impactul marketingului relațional în sporirea eficienței întreprinderii

CHILDESCU, Valentina

dc.contributor.author	CHILDESCU, Valentina
dc.date.accessioned	2021-12-13T10:46:08Z
dc.date.available	2021-12-13T10:46:08Z
dc.date.issued	2016
dc.identifier.citation	CHILDESCU, Valentina. Impactul marketingului relațional în sporirea eficienței întreprinderii. In: Inovaţia: factor al dezvoltării social-economice: mat. conf. naț. 3 martie 2016, Cahul, Republica Moldova, 2016, pp. 106-110. ISBN 978-9975-88-012-1.	en_US
dc.identifier.isbn	978-9975-88-012-1
dc.identifier.uri	http://repository.utm.md/handle/5014/18409
dc.description.abstract	The interrelation between the firm and the client plays an important role in providing marketing performance, ensuring enterprise competitiveness as for a medium as well as for the long term. Thus, in the last 30 years a new emphasis on the marketing activity of economic entities has been shaped, namely the relationship marketing. In this article we intend to present the content and the principles of relationship marketing that once applied can contribute to mutual benefits for both producers and consumers.	en_US
dc.language.iso	ro	en_US
dc.publisher	Universitatea de Stat „Bogdan Petriceicu Hasdeu“, Cahul	en_US
dc.rights	Attribution-NonCommercial-NoDerivs 3.0 United States	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/3.0/us/	*
dc.subject	marketing relațional	en_US
dc.subject	marketing	en_US
dc.title	Impactul marketingului relațional în sporirea eficienței întreprinderii	en_US
dc.type	Article	en_US