De-a lungul timpului în limbajul economic tot mai insistent pătrunde conceptul de performanță, fiind constatate totuși anumite ambigități în sensul care i se conferă: în timp ce unii manageri asociază performanța cu orice ...

Reclama, ca o componentă a lumii actuale, însoțește contemporanii noștri în mod constant și peste tot și este considerată una dintre componentele de bază a unui sistem de comunicare în masă. Reclama pătrunde în toate ...

In the present work was studied the intensification process of the production of grapes using the natural and value indicators system. For this study was taken into consideration the specializing of enterprises in the ...

The Republic of Moldova wants an orientation towards European markets, so it is absolutely necessary a new conceptual approach to agriculture, that would require new methods, techniques and skills and would take into account ...

Scopul cercetării a fost de a stabili profilul consumatorului autohton faţă de consumul de carne. Scopul studiului a fost concretizat prin trei obiective majore: analiza preferinţelor şi obiceiurilor de consum; motivele ...

In this scientific article is analyzed the economic and financial evolution of the Small-sized Business in the Republic of Moldova. The analytical base is represented by the Small-sized enterprises. They are more accessible ...

The complex business activity of the commercial bank requires a complete financial analysis of the efficiency and performance achieved. This analysis can be done in a number of ways, based on a system of bank indicators. ...

The concept of marketing must be systematically correlated with the organization and functioning of the entire agri-food market system. This system, in turn, is composed of three subsystems: inputs represented by domestic ...

The product is an important element of the marketing mix model. In this connection, the authors intend to study and assess the cereals production, market problems, and market trends and developments. This will allow us to ...

Sarcina marketingului este de a satisface nevoile consumatorului ci de a aduce totodată profit. Comunicarea avantajelor unui produs sau a ideilor deosebite despre el este un aspect foarte important al marketingului, aspect ...