Content culturalization in games

Abstract

This paper explores the pivotal role of culturalization in video games, highlighting its significance beyond translation and localization. The study examines the key cultural variables: history, religion, stereotypes, and geopolitical imaginations, which are essential in adapting games for global markets. Case studies include the adaptation of "Animal Crossing" for American culture and the controversy surrounding Nintendo's renaming of Pikachu in Hong Kong. The paper concludes with strategic recommendations for effective culturalization in the gaming industry.