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E-Commerce Innovation in Emerging Fashion Markets: A Case Study of Moldovan Designers' Digital Expansion and Role of Support Programs

E-Commerce Innovation in Emerging Fashion Markets: A Case Study of Moldovan Designers' Digital Expansion and Role of Support Programs

NISTOR, Doina
URI: http://repository.utm.md/handle/5014/27411
Date: 2024

Abstract:

This paper explores the transformative role of e-commerce in the emerging Moldovan fashion market, focusing on the digital expansion of local designers.

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