Traditional gastronomy – part of the rural tourism motivation

Abstract

Tourist destinations in the Republic of Moldova are increasingly recognized for their rich culinary heritage, marked by authenticity and distinctive flavors. According to recent studies and surveys, international visitors are particularly drawn to traditional dishes served in guesthouses and rural households, highlighting the unique taste of local specialties, as well as the quality of fruits, vegetables, and wines produced in the region. Among the most appreciated culinary items are pies, baba neagră, sarmale, borș scăzut, mămăligă, zeamă, roasted meats, zacusca, and fish plachie. The dessert Cușma lui Guguță, inspired by a beloved children's character created by author Spiridon Vangheli, also enjoys considerable popularity. Foreign tourists frequently comment on the authentic taste of traditional Moldovan bread and often express a desire to return in order to once again enjoy the distinctive flavors of local cuisine and beverages. Traditional dishes are also valued for their cultural significance, often being featured at important life events and celebrations such as weddings, christenings, anniversaries, Easter, and winter holidays. Alcoholic beverages—particularly wine—have long played a central role in tourist motivation, supported by Moldova’s growing reputation as a successful wine destination. This is most evident during the annual National Wine Day in October, when accommodation facilities report full occupancy, and both urban and rural areas host a variety of events that attract numerous domestic and international visitors.