Ethics of social intervention and the responsibility of communication in the post-truth era

Abstract

The post-truth era challenges the very foundation of social cohesion and ethical communication, demanding a rethinking of traditional paradigms of social intervention. This paper explores the philosophical implications of ethics in social action, focusing on the role of communication as both a tool and a responsibility in combating disinformation and fostering trust. By integrating ethical theories and communicative practices, the study proposes a model for addressing the fragmentation of societal narratives and the manipulation of truth in public discourse. The analysis highlights the necessity of transparency, authenticity, and shared meaning in restoring social harmony and enabling effective interventions.