Browsing Articole ► Conferinţa tehnico-ştiinţifică a colaboratorilor, doctoranzilor şi studenţilor (2010-2017) by Author "CARMANOVICI, Irina"

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Importanţa brandului în promovarea imaginii întreprinderii

TUDOR, Angela; CARMANOVICI, Irina (Tehnica UTM, 2013)

This article justifies the necessity to build a trademark and brand and the benefits they canbring to the enterprise, partners and customers over time. This article aims to familiarize you with the main theoretical concepts ...
Marketing social – esenţă, principii, utilitate

CANJA, Ana; RAILEAN, Alina; CARMANOVICI, Irina (Tehnica UTM, 2015)

This article is about social marketing and it’s general characteristics, definition, key-points. Also, it aims to describe the basic principles of social marketing, offering a brief explanation for each of them. An essential ...
Relaţiile economice ale Republicii Moldova cu Uniunea Europeană

CARMANOVICI, Irina; MUNTEANU, Tatiana (Tehnica UTM, 2015)

The EU is an important partner of the Republic of Moldova. Economic relations between the two countries have seen a good development. Only in 2012, under the impact of global economic crisis, the intensity of economic flows ...

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