Abstract:
This comprehensive analysis explores the potential of agritourism in Moldova and Ukraine as a means of promoting rural development, attracting tourists, and preserving cultural heritage. The study examines the unique features of agritourism in each country, including wine tourism, traditional rural estates, ecological farms, and cultural festivals. It also highlights the challenges and opportunities faced by agritourism businesses in both regions. The article explores the basic principles and strategies for the successful implementation of agritourism projects. Key takeaways include the growing popularity of agritourism, its potential economic benefits, and the importance of effective strategies to attract and retain tourists. The analysis identifies specific areas for development, such as improving infrastructure, promoting local products and providing unique experiences. The study concluded that agritourism can play a significant role in revitalizing rural areas and contributing to sustainable economic growth in both Moldova and Ukraine.