Abstract:
In the video game universe, each pixel possesses the ability to alter perceptions and exert influence over cultures. Our responsibility lies in ensuring that this influence is guided by respect and fairness, not objectification and discrimination. This scientific paper aims to bring attention to the issue of female objectification in video games and analyze how consumers perceived this phenomenon. The goal is to respond to the frequently encountered exclusion of this issue, which evokes strong emotions and influences our perception of the representation of the unclothed female body in video games and its social impact on all players.