The impact of organic food on the moldavan market

Abstract

According to the latest data from the Organic Agency, the market of food products from organic farming has again experienced a strong increase in 2011. Indeed, it rose from 3.385 billion to 3.755 billion EUR, an increase of + 11% (10.8% in 2010). Consumption of organic products almost doubled compared to 2007 (€ 2 billion) and the organic food market reached 2.4% of the total food market (compared to 1.3% in 2007). The market share of organic products is more or less important depending on the sector. For example, it exceeded 10% for milk and eggs and reached almost 6% for the 14 fruits and vegetables most consumed in Europe. The research problem underlying this study is to collect information on market trends and needs of the food market in Moldova and in particular on attitudes towards these products, information to support the future research initiative. The study was conducted on a group of 225, 71.56% - from Chisinau. The questionnaire consisting of 14 questions and face-to-face interview were used as research methods. The questions were focused on drinking and food behavior, as well as on the perception of the difference between the concepts of eco, bio, natural and biological.