The competitiveness of rabbit meat produced in Republic of Moldova

Abstract

The notion of competitiveness is very complex and there is no a unique notion regarding competitiveness. This notion is very discussed in both in the business environment and in the scientific environment. It is the foundation of the economic power of the enterprise, which need to be capable to identify the changes of the business environment, in order to adapt more quickly to the changes, thus elaborating the competitiveness strategy of the company. The producers of rabbit meat from the Republic of Moldova are facing many problems which negatively influence the competitiveness of the production of rabbit meat, which is considered a delicacy, becoming more and more popular, because it doesn’t contain cholesterol, has a high digestibility and is rich in essential amino acids. The purpose of this scientific research is to analyse the competitiveness of rabbit meat produced in Republic of Moldova, to determine the strong and weak points the producers of rabbit meat are facing, to analyse the food safety of rabbit meat which is traded, to determine the main markets of rabbit meat and to propose solutions for increasing competitiveness of rabbit meat from the Republic of Moldova.