The application of societal marketing policy on food products market

Abstract

One of the marketing strategies consists in the fact: „Each entrepreneur must realize, that the profits are under market, and it is necessary to seek for sole customers. But nowadays there is a sector which might become a developing perspective on the market, namely a „bio”good consumers’s sector. The customers are bearing two slogans: „To keep fit is in fasion” and „We preffer home-made products”.