Encrypted engagement: Mapping messaging app use in European news consumption patterns

Abstract

This study examines the emerging role of messaging apps and end-to-end encryption in news consumption patterns across the European Union. Using data from the Flash Eurobarometer 3153 “Media and News Survey 2023”, we employed K-Means cluster analysis to identify five distinct news consumer profiles. Our findings reveal that while messaging apps are used by 15% of EU residents for news consumption, their adoption varies significantly across demographic groups and regions. Notably, omnivorous news consumers show the highest usage (61%) and trust in these platforms, indicating a complementary role to traditional news sources. The study highlights a generational divide, with younger users and those still in education showing a stronger preference for messaging apps. Surprisingly, individuals without formal education also demonstrate high usage, challenging assumptions about the digital divide. This research offers updated, large-scale information on the evolving European news ecosystem, where private, encrypted channels are gaining importance alongside public platforms. Our findings have significant implications for media strategies, policymaking, and understanding the future of news dissemination in an increasingly digital and privacy-conscious Europe.