Dirijarea activităţii de marketing în agricultură

Abstract

The process to conduct the agricultural marketing activity should be directed towards expanding the balance between supply and demand using marketing mix tools. Conducting agricultural marketing activity represents a process of analysing, planning, organizing and controlling of marketing mix elements’ achievements, taking into consideration the specific characteristics of the enterprises’ activity engaged in agriculture. Agro-marketing activity involves marketing researches as well as sector development strategy carried out with the aim to meet the consumers needs of food products.