The problems of the exporters from Republic of Moldova related to the management of export promotion

Abstract

Moldova is one of the smallest European countries, with an appropriate sales market. Because of the decline in agriculture in recent decades, domestic sales became even smaller. In this way the sustainable development of agriculture could only be based on export promotion. It is absolutely clear the urgent need to diversify the range of exported products and markets. Sustainable development of the country depends on the ability to develop those branches of the national economy, which represent a great export potential of the country. The analysis is based on research management issues promoting the export of agricultural products from Moldova and its prospects for improvement. The methodology for conducting research is to investigate business managers. The direct contact method was used in the investigation. Most enterprises export their products to CIS countries, especially to Russian Federation, Ukraine and Belarus. As for the EU countries, the most requested are Germany, Romania, and Italy. One of the basic problems our exporters face on the foreign markets is that most products are not competitive compared to those of the origin country. We can say that, there are numerous problems encountered by local exporters. And they need support from the state in order to achieve a successful export.