Reinterpreting traditional Moldovan style: adapting costumes for hotel service uniforms

Abstract

The paper is based on the research and analysis of uniform garments with decorative elements in traditional style intended for hotel employees. Topic relevance: the national development strategy "EUROPEAN MOLDOVA 2030" prospers and resilient, sets up the main pillars of the national economy for continuous development. Among the priority directions is local and international tourism, as a strong source for strengthening the country's budget. Hotel services are among the first points of direct contact with the country's guests, and create impressions not only about the host hotel and restaurant, but also about the entire country. In this context, the uniform of hotel employees must be beautiful, attractive and informative and to convey to the guests a message full of respect for traditions, hospitality and quality of services. The targeted subject are the hotel employees. The aim of the study is to develop the hotel uniforms with decorative elements inspired from national style for the promotion of traditions at the local and especially at the international level. In this context, the following objectives are summarized: analysis of the uniform product segment on the market of the Republic of Moldova; analysis of the ornaments used in the traditional Moldavian costume, choice and stylization, and the development of a collection of uniform for the hotel reception sector inspired by the elements of the national costume; reasoning for the selection of the textile materials; engineering approach in the design and diversification of the hotel uniform; elaboration of design documentation for hotel uniforms; development of the manufacturing technology of the designed products; 3D simulation of the designed products, as well as validation of the results by their practical realization. The research results are materialized in the collection which consists 5 types of women's clothing: Ie type blouse, classic shirt with flared sleeves towards the end, straight side skirt, classic trousers with high waist and flared end, Ie type dress with a frill at the end, a woven belt is proposed as an occasional decorative element. The collection is designed as a capsule, so all products can be combined with each other, achieving a new look every day. Traditional embroidery was proposed as a decorative element for all products. In the development stage of the embroidery, the design of the national campaign "Be our guest" was taken into consideration. The "Tree of Life" ornament was stylized for this campaign and has become a national symbol of the Republic of Moldova, later widely used for advertising purposes.