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La publicité - moyen d'information et instrument économique
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| dc.contributor.author | BALAN, Otilia | |
| dc.date.accessioned | 2019-10-29T14:13:51Z | |
| dc.date.available | 2019-10-29T14:13:51Z | |
| dc.date.issued | 2009 | |
| dc.identifier.citation | BALAN, Otilia. La publicité - moyen d'information et instrument économique. Cons. Ling.: N. ZGARDAN. In: Cu eforturi comune spre integrarea europeană : materialele conf. şt. univ. a studenţilor, Universitatea Tehnică a Moldovei. Chişinău, 2009, pp. 84-86. | en_US |
| dc.identifier.uri | http://repository.utm.md/handle/5014/5596 | |
| dc.description.abstract | L 'objectif de cette étude est de révéler l„importance de la publicité dans le développement économique mondial. J‟ai fait également une analyse du phénomène publicitaire comme facteur médiatique, surtout, dans le contexte macroéconomique. | en_US |
| dc.language.iso | fr | en_US |
| dc.publisher | Tehnica UTM | en_US |
| dc.rights | Attribution-NonCommercial-NoDerivs 3.0 United States | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/us/ | * |
| dc.subject | la publicité | en_US |
| dc.subject | accroissement économique | en_US |
| dc.subject | stimuler le consommateur | en_US |
| dc.title | La publicité - moyen d'information et instrument économique | en_US |
| dc.type | Article | en_US |
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