Managing and monitoring the flow of ads on selling platforms

Abstract

Online advertising platforms are an essential component of global marketing. With millions of users browsing daily, these platforms provide a dynamic environment for businesses of all sizes to promote their products and services. However, effectively managing and monitoring ad flow is becoming increasingly challenging in an environment characterized by competition and rapid change. The need and complexity of ad management on selling platforms stems from and focuses on efforts to optimize the processes involved in creating, publishing and monitoring online ads. Online ad platforms play a vital role in the marketing strategies of companies worldwide. With an everincreasing number of users and competition, effective online ad management is becoming crucial to the success of a business.