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dc.contributor.advisor PROZOR-BARBALAT, Liliana
dc.contributor.author SUHOBORCENCO, Ecaterina
dc.date.accessioned 2024-10-29T14:36:02Z
dc.date.available 2024-10-29T14:36:02Z
dc.date.issued 2024
dc.identifier.citation SUHOBORCENCO, Ecaterina. The power of color in game design. In: Conferinţa tehnico-ştiinţifică a studenţilor, masteranzilor şi doctoranzilor = Technical Scientific Conference of Undergraduate, Master and PhD Students, Universitatea Tehnică a Moldovei, 27-29 martie 2024. Chișinău, 2024, vol. 4, pp. 2278-2281. ISBN 978-9975-64-458-7, ISBN 978-9975-64-462-4 (Vol. 4). en_US
dc.identifier.isbn 978-9975-64-458-7
dc.identifier.isbn 978-9975-64-462-4
dc.identifier.uri http://repository.utm.md/handle/5014/28411
dc.description.abstract According to this study, color plays a fundamental part in each facet of human life and games are not an exception. A universal approach to color is essential for the game design industry, considering factors like color blindness and cultural nuances. Commonly comprehensive palettes not only expand the audience, but also enhance accessibility and entertainment. Besides, color does not solely transcend mere aesthetics, but it henceforth acts like a strategic visual utensil that shapes behavior. By toggling pigments, designers can profoundly influence player experience, and as a result create pattern reflexive performance. Initially, the color palettes barely set the mood, different schemes triggering various psycho-visual associations from past experiences and, as a consequence, shape the state of being of the individual. Ultimately, visual feedback mechanisms that rely on hue interchange, mold a habitual impulsive chain of actions, as a result manipulating the individual into taking specific actions. On the whole, comprehending color theory and its implementation in game design enables the creative team to craft immersive experiences that have an impact on the individuals. en_US
dc.language.iso en en_US
dc.publisher Universitatea Tehnică a Moldovei en_US
dc.relation.ispartofseries Conferinţa tehnico-ştiinţifică a studenţilor, masteranzilor şi doctoranzilor = Technical Scientific Conference of Undergraduate, Master and PhD Students: Chişinău, 27-29 martie 2024. Vol. 4;
dc.rights Attribution-NonCommercial-NoDerivs 3.0 United States *
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/us/ *
dc.subject visual feedback en_US
dc.subject psychology manipulation en_US
dc.subject pattern reflexive performance en_US
dc.title The power of color in game design en_US
dc.type Article en_US


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