dc.contributor.author | PYLYPENKO, K. A. | |
dc.contributor.author | BRYGINA, Sofiya | |
dc.contributor.author | PUKAS, Yelyzaveta | |
dc.date.accessioned | 2023-12-18T12:09:16Z | |
dc.date.available | 2023-12-18T12:09:16Z | |
dc.date.issued | 2023 | |
dc.identifier.citation | PYLYPENKO, K. A. Sofiya BRYGINA, Yelyzaveta PUKAS. Marketing promotion of gastronomy tourism in Ukraine. In: Competitiveness and sustainable development: proceedings of 5th Economic Intern. Conf., Chişinău, 2-3 nov. 2023. Chişinău, 2023, pp. 221-223. ISBN 978‐9975‐64‐364‐1 (PDF). | en_US |
dc.identifier.isbn | 978‐9975‐64‐364‐1 | |
dc.identifier.uri | https://doi.org/10.52326/csd2023.34 | |
dc.identifier.uri | http://repository.utm.md/handle/5014/25474 | |
dc.description.abstract | The article outlines the need to use promotion methods for the development of tourism, namely ethnic-gastronomic tourism in a period of uncertainty. It requires a lot of efforts and investments of various nature. One of the areas of strengthening is the use of marketing tools. In order to develop tourism and achieve the level of profitability, the correct use of digital marketing systems should be timely and effective. | en_US |
dc.language.iso | en | en_US |
dc.publisher | Technical University of Moldova | en_US |
dc.rights | Attribution-NonCommercial-NoDerivs 3.0 United States | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/us/ | * |
dc.subject | gastronomic tourism | en_US |
dc.subject | content marketing | en_US |
dc.subject | messenger marketing | en_US |
dc.subject | social network marketing | en_US |
dc.subject | search marketing | en_US |
dc.title | Marketing promotion of gastronomy tourism in Ukraine | en_US |
dc.type | Article | en_US |
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