Browsing 2022 by Subject "marketing"

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  • Efficiency management of a enterprise based on a marketing tools 
    CHISELIOV, Lilia (Technical University of Moldova, 2022)
    This article is devoted to the issues of increasing the efficiency of the enterprise. The development of measures to improve the efficiency of the enterprise requires, first of all, an adequate assessment of the existing ...
  • Online promotion using persuasive content 
    MUNTEANU, Tatiana (Technical University of Moldova, 2022)
    Persuasion is a marketing technique used by companies that encourages a potential customer to take action in favor of the company. Persuasive content promotion relies on the creation and distribution of online materials, ...

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