In toate manifestările sale designul urmăreşte scopul de a imbina funcţionalul cu esteticul (prin culoare, formă, prin cuvinte, manifestări, prin simbolică informaţională etc.), a imbunătăţi atat performanţele cat şi aspectul produselor, a ridica nivelul calităţii vieţii şi comunicării interumane.
In all its design aims to combine functionality with aesthetics (color, shape, words, signs, the symbolic information, etc.), improve both performance and appearance products, to raise the quality of life and interpersonal communication.
In all areas of design aesthetic manifests the main category - the category of beauty. Analyzing this category of beauty, we find that there are many categories of beauty, diverse groups of beauty.