The benefits of sustainable marketing for the sustainable development of a business

dc.contributor.author	ANTOCI, Natalia
dc.date.accessioned	2021-10-07T11:26:51Z
dc.date.available	2021-10-07T11:26:51Z
dc.date.issued	2020
dc.identifier.citation	ANTOCI, Natalia. The benefits of sustainable marketing for the sustainable development of a business. In: Сompetitiveness and sustainable development. Book of abstracts: proc. of the 2nd Economic International Conference, November 20th, 2020. Chișinău, Tehnica-UTM, 2020, p. 19. ISBN 978-9975-45-652-4.	en_US
dc.identifier.isbn	978-9975-45-652-4
dc.identifier.uri	http://repository.utm.md/handle/5014/17622
dc.description	Abstract.	en_US
dc.description.abstract	Traditional marketing management refers to the planning, organization, implementation and control of marketing resources and programs to meet the desires and needs of consumers, in order to achieve organizational objectives. Sustainable marketing has penetrated deeply into the business plans of all entities, from micro, called and local to corporations pursued in close by whimsical customers eager to partner with a brand that will make a difference in society.	en_US
dc.language.iso	en	en_US
dc.publisher	Tehnica UTM	en_US
dc.rights	Attribution-NonCommercial-NoDerivs 3.0 United States	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/3.0/us/	*
dc.subject	sustainable marketing	en_US
dc.subject	planning	en_US
dc.subject	marketing programs	en_US
dc.title	The benefits of sustainable marketing for the sustainable development of a business	en_US
dc.type	Article	en_US