Particularitățile politicii de produs pe piața cătinii albe

Abstract

The scope of marketing of agri-food products covers agricultural products (animal or vegetable) that are intended for human consumption. The development of agri-food marketing took place simultaneously with the development of the economy in general, of the agricultural and food sectors in particular. In order for the products to be considered satisfactory for both the producer and the consumer, they must be in a permanent circuit of consumption, but also of modernization (notion interpreted especially in terms of quality). The analysis of the local market of sea buckthorn products established that they are in the launch phase, if we talk about their life cycle, and the assortment is still limited. However, most of the products in the existing range are growing and expanding, as the domestic consumer has understood the importance of this product. Following the research, it was established that there is a fairly rich assortment of products obtained from sea buckthorn on the market, the main lines being fresh products, processed foods, cosmetics and pharmaceuticals. Mostly fresh products are provided by local producers.