Potential for the implementation of cluster standards nutrilite in the Republic of Moldova: towards European greens and digital value chains

Abstract

The study examines the feasibility of implementing Nutrilite (Amway) cluster standards in the Republic of Moldova through alignment with European approaches to the green and digital transition. It also aims to develop a model for integrating Moldovan agro-biotech value chains into EU smart specialization platforms through the creation of a regional innovation cluster, Nutrilite Moldova. Previous research: The study builds on European experience in interregional cluster cooperation and thematic initiatives implemented within the EIT Food, Vanguard Initiative, and the European Cluster Collaboration Platform. The study contributes to the current academic debate on smart specialization and sustainable transformation of the agrifood sector, complementing the strategic directions of the Smart Moldova 2024–2027 program. Methodology: A comparative analytical framework is used, including SWOT analysis, institutional mapping, and strategic design of smart infrastructure for Smart Villages. Synergies between national agro-innovation capabilities and EU standards in the field of digitalization and sustainable development are identified. Results: The analysis shows that Moldova's fertile soils, biodiversity, and geographical proximity to EU markets create favorable conditions for the development of the Nutrilite Moldova agro-biotech cluster. The implementation of digital traceability (blockchain, QR technologies), quality standards (GMP, HACCP, SOPs), and partnership with the EIT Silicon Valley Hub will enable the development of competitive nutraceutical and bioeconomic value chains integrated into European networks. Practical implications: The proposed model strengthens collaboration between the Association of Farmers of Moldova (AFHM), universities, and research institutes, facilitating the country's inclusion in European thematic innovation ecosystems. Scientific value: The paper presents a practical concept for Moldova's transition to knowledge-intensive, traceable and sustainable production, aligned with the EU Green and Digital Deal priorities, and highlights the country's potential as a regional innovation hub in the field of nutraceuticals.