Comportamentul consumatorului de produse agroalimentare ecologice în contextul bioeconomiei

Abstract

This research aims to determine the trends and current needs existing on the market of ecological agro-food products, the attitudes towards these products. In this respect, the research was focused on the following objectives: to assess whether the new generation of consumers knows what an ecological food product is and if they can make difference between the following notions: „ecological”, „bio”, „natural” and „organic”; to assess the difference of their perceptions concerning the ecological and conventional food products.