Marketing between two missions: generator of profits and social responsibility

dc.contributor.author	GRIGORAȘ, Maria
dc.date.accessioned	2025-08-21T05:44:45Z
dc.date.available	2025-08-21T05:44:45Z
dc.date.issued	2009
dc.identifier.citation	GRIGORAȘ, Maria. Marketing between two missions: generator of profits and social responsibility. In: Scientific Papers, USAMV of Bucharest. Series Management, Economic Engineering in Agriculture and Rural Development. 2009, vol. 9(2), pp. 77-79. ISSN 1844-5640.	en_US
dc.identifier.issn	1844-5640
dc.identifier.uri	https://repository.utm.md/handle/5014/33015
dc.description.abstract	Marketing links two basic functions in the community, namely those of production and consumption. Marketing is an activity which is directed at satisfying the needs and wants of customers through exchange processes which occur in the market. An exchange process actually means the transaction between buyer and seller, in which the buyer purchases a product and pazs the supplier an agreed price for his wares. The market itself is made up of all the actual or potential buyers of these products or services. That is, it is made up of people.	en_US
dc.language.iso	en	en_US
dc.rights	Attribution-NonCommercial-NoDerivs 3.0 United States	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/3.0/us/	*
dc.subject	marketing	en_US
dc.subject	consumers	en_US
dc.subject	consumer behaviour	en_US
dc.subject	consumatori	en_US
dc.subject	comportamentul consumatorului	en_US
dc.title	Marketing between two missions: generator of profits and social responsibility	en_US
dc.type	Article	en_US