Priorităţi strategice de dezvoltare a activităţii de marketing în cadrul gospodăriilor producătoare de cereale

Abstract

This article presents the peculiarities of elaborating and substantiating the strategy of developing the marketing activity within the grain producing households. The goal of the marketing strategy for grain-producing households is to increase the competitiveness of these entities through profound restructuring and modernization and to improve the quality of life and work in rural areas by achieving synergies between agri-food activities and those of the natural environment. The general objectives of the strategy for the development of the marketing activity within the grainproducing households are: conducting marketing researches, highlighting the positive and negative tendencies of the cereal market development, the development measures based on the use of the marketing-mix tools.