Analiza politicii de produs pe piaţa cerealelor din Republica Moldova

Abstract

The product is an important element of the marketing mix model. In this connection, the authors intend to study and assess the cereals production, market problems, and market trends and developments. This will allow us to develop an effective strategy for the cereals market development in perspective. The Moldovan agriculture and its cereal sub-sector went through a long and difficult transition to a market economy. The country has initiated the process of restructuring the agricultural sector in 1998, later than most countries in transition of the region. However, a poor business environment, as well as underdeveloped and imperfect markets, climate disruption that generated shock and many radical political changes have led to a prolonged decline in agricultural production and incomes. Thus, the overall impact show that Moldova's regional role as an cereals exporter and producer decrease, at the same time the cereals sector remained one of the most important agricultural sub-sector of the country. Despite its relative importance in terms of utilized agricultural areas, the aggregate contribution to Gross Agricultural Product (GAP) varied between 30 and 35 percent annually since the year 2000.