Fundamentarea evaluării eficienţei activităţii de marketing în gospodăriile agricole

Abstract

In farm households, marketing is positioned as the final stage of their activity. That's why the way in which marketing is organized depends largely on the success and outcome of agribusiness. The creation and efficient functioning of the agromarketing system argued in scientific terms can be ensured in two ways: in large and medium-sized farms - by creating marketing subdivisions, and in small households - by requiring consulting services provided by marketing firms.