Analiza pieței produselor din cătină albă în Republica Moldova

Abstract

The concept of marketing must be systematically correlated with the organization and functioning of the entire agri-food market system. This system, in turn, is composed of three subsystems: inputs represented by domestic production, imports, national reserves and foreign aid; the actual market represented by the confrontation of consumer demand and supply; the outputs represented by the consumption of the local population, the raw material for the branches of the manufacturing industry, the availabilities for export, the national reserves and the international bonds. The market for sea buckthorn products is similar to any other market in which the production of sea buckthorn appears in the form of supply, and the consumption needs of sea buckthorn - in the form of demand for those products. The most important function of the sea buckthorn market is "providing the population with sea buckthorn products necessary for life and the manufacturing industry (food, pharmaceutical and light) with raw materials." Sea buckthorn products have responded positively to the influence of most market factors and if we look at the whole of the Republic of Moldova, we have our own market for sea buckthorn products.