Producţia competitivă – cerinţa pieţii UE

Abstract

The attitude of the internal and external markets of agricultural and food production applies to concept quality - new parameter - the factor of competitiveness. This concept should have the integrated character, from the point of view of the specification a place in the market, value of a product during manufacture and realizations, specification of consumer characteristics of a product. The increasing quantity of businessmen participates in conditions when on internal and a foreign market that promotes strengthening of a competition, maintenance of competitiveness of production should be a major factor of penetration into promotion of products in the markets of the EU.