Activitatea de cercetare-inovare-dezvoltare - elemente definitorii pentru dezvoltarea marketingului competitiv

Abstract

Customer oriented marketing is a higher stage of marketing development, representing a more effective form of meeting the needs of consumers, in this way, the enterprise providing a stronger personalization of the offer, designed in a manner allowing continuous individualization with reference to the demand . Maintaining such a system requires a lot of flexibility, which is based on a high capacity for innovation. In the last decade, the consumer goes through an atypical period when the buying behavior is changing, and traditional marketing campaigns risk not to having the expected impact. Also, in the context of reduced marketing budgets, the professionals in this field will redirect their attention towards the flexible communication environment that represents an effective option in terms of customer relationship costs.