Tendinţe de dezvoltare a strategiilor de poziţionare pe piaţă a întreprinderilor agroalimentare

Abstract

The agri-food sector is a strategic one for our country, which is why it is necessary to carry out a quantitative and qualitative analysis of the problems that hinder its development and, in particular, the tendency to develop the positioning of the products by agrifood enterprises. The problems faced by domestic producers regarding the positioning of agrifood products are: facing difficulties in the field of finance, trade, technology and management, the lack of investments makes it often impossible to develop the given sector. The underdevelopment of agri-food enterprises is also determined by the low competitiveness of products which, due to the used technique, can not cope with market requirements. Improving the competitiveness of the agri-food sector is necessary as it will lead to widening the scope, creating new jobs and reducing losses in the agri-food trade.