Indicaţia geografică, denumirea de origine - instrumente eficiente de marketing pentru promovarea dezvoltării socio-economice a ţării

Abstract

Goods of intellectual origin, primarily objects subject to legal protection, have been recognized for many decades as valuable economic goods that meet certain needs, are predominantly technological, scientific or artistic, and subject to commercialization through market transactions. The specific nature of transactions in intellectual products, imposed by the particularities of the commodities to be marketed, has given rise to a particular treatment of that market segment, known in the literature and economic practice by close notions, such as the intellectual property market, the knowledge market, the innovation market, the licensing market, technology transfer, etc.