The significance of marketing in developing the forestry agency “Moldsilva”

Abstract

The process of studying the medicinal plant market is a relatively new section in the Marketing Department’s activity of Forestry Agency “Moldsilva”. The insistent research of local and foreign market has influenced the increase of the revenue from sales, especially on selling medicinal plants on the local and foreign market. But there is not involved a strategic view of marketing which does not allow a market research with the aim of establishing trends and technological advances in the field, tracking competitors, sales forecast, improving methods of distribution, etc.