Competitivitatea - condiţie a dezvoltării strategice a firmei de turism

Abstract

Competitiveness a business is its ability to increase their revenue as a result of increased sales and / or profit margins in markets that compete in order to gain the best possible position on them or to defend the positions held. Competitiveness is a complex concept is influenced largely by the ability to understand and adapt as effectively as the world around her. It can be seen both globally and within each component. Thus, scientists have shown that the overall competitiveness of a company is determined by the competitiveness of each of the following components / categories of competitiveness: global financial, commercial, human, managerial, technical, organizational.