Ways to penetrate on the foreign market

Abstract

The paper aimed to present the answers to the following questions: What is the present situation on the agricultural production market of the European Union? What are the prevailing tendencies? What are the key factors? The answers to these questions would considerably help local producers in organizing and promoting the agricultural production export on the European markets. The basic results of this investigation consist in elucidating the main stages of the foreign market prospects connected with the agro-alimentary production export.Export promotion has to become the main priority in the country’s social and economic development. Liberalization and promotion of the export sector would create new work places, stimulate investments, enhance the scientific and technological level, increase the productivity and efficiency, facts that would lead to the creation of Moldovan products competitive on world’s markets. In conclusion we’d like to mention that market promotion has to be considered as a key to balance the scales of payments, to create new products, to introduce new technologies, to develop services etc.