Exportul vinurilor din Moldova la o nouă fază a dezvoltării filierii vitivinicole

Abstract

Cordinated efforts of experts and substantial support of Moldovan government gain greater importance in promotion of Moldovan wines. Organizing large-scale promotion actions for Moldovan wines in the world may bring considerable results. Major role may have played the skilful use of the chances given to the public organizations of wine amateurs and professional associations, particularly wine clubs. It is evident that bearing in mind worldwide tendencies of wine consumption, Moldovan wine-markers should shift to higher price segments. Improvement of viticulture, advanced winemaking technologies and utilization of marketing techniques will all help to gain better position in the rapidly advancing wine market in the world.