IRTUM – Institutional Repository of the Technical University of Moldova

Browsing Facultatea Inginerie Economică și Business by Subject "technology"

Browsing Facultatea Inginerie Economică și Business by Subject "technology"

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  • Digital economy. The conversion of traditional economy as a consequence of the ICT innovations 
    UNGUREANU, Alexandra (Universitatea Tehnică a Moldovei, 2020)
    The ability of the global economy to compete and evolve in the 21 century increasingly depends on the innovative and efficient use of information and communication technologies (ICT). Over the last decade, digitalization ...
  • Marketing in the 21st century 
    BUDAC, Irina (Universitatea Tehnică a Moldovei, 2021)
    Marketing in the 21st century involves the need for clear strategies in order to reach and engage target markets in an ever evolving landscape. In this paper, personalized marketing, technological shifts, new consumer ...

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