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The impact of visual graphic elements of the online fashion ADS campaigns on the consumer browsing/buying decision

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dc.contributor.author IRIMIA, Constantin Ciprian
dc.contributor.author CURTEZA, Antonela
dc.date.accessioned 2019-07-04T06:26:14Z
dc.date.available 2019-07-04T06:26:14Z
dc.date.issued 2019
dc.identifier.citation IRIMIA, Constantin Ciprian, CURTEZA, Antonela. The impact of visual graphic elements of the online fashion ADS campaigns on the consumer browsing/buying decision. [Resursă electronică]. In: Conferinţa tehnico-ştiinţifică a studenţilor, masteranzilor şi doctoranzilor, Universitatea Tehnică a Moldovei, 26-29 martie, 2019. Chișinău, 2019, vol. 2, pp. 318-321. ISBN 978-9975-45-587-9. ISBN 978-9975-45-589-3. (Vol.2). en_US
dc.identifier.isbn 978-9975-45-587-9
dc.identifier.uri http://repository.utm.md/handle/5014/3104
dc.description Resursă electronică en_US
dc.description.abstract This study focuses on analyzing the quality and relevance of the online advertising information of a top group of fashion brands that activates in the bridal sector and market their luxury products in: Spain, Italy, France, and UK. The following issues have been analyzed: the quality of the advertising campaign and the typology of the models. Based on the results obtained, it was noted, according to each country, the existence of conceptual, visual and stylistic elements common to each brand that were considered and manipulated in a different degree of complexity. Some brands have managed to impose a well-defined stylistic and efficient identity, others less. en_US
dc.language.iso en en_US
dc.publisher Tehnica UTM en_US
dc.rights Attribution-NonCommercial-NoDerivs 3.0 United States *
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/us/ *
dc.subject luxury en_US
dc.subject fashion ADS en_US
dc.subject bridal en_US
dc.subject mannequins en_US
dc.title The impact of visual graphic elements of the online fashion ADS campaigns on the consumer browsing/buying decision en_US
dc.type Article en_US


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