Analysis of the characteristics of derivative cultural products and village tourism souvenirs design

Abstract

Rural tourism constitutes a key path to sustainable rural development. After studying the characteristics of cultural derivatives and the design of rural tourism souvenirs, based on the theory of phenomenology, a mechanism of dynamic interaction between "intuitive" and "abstract" phenomena is constructed, and the VARS design model is proposed accordingly. In the process of designing rural tourism souvenirs, "rural characteristics" and "commemorative attributes" should be fully considered. Rural native products can be carefully designed to show their intrinsic beauty of simplicity. The design aims to emphasise art, quality and personality to increase the commemorative value, so that the original products of the countryside can be transformed into tourism souvenirs and provide a more comfortable experience for tourists.