The role of animation as an indispensable tool for learning and promotion

Abstract

Animation encompasses a wide range of visual techniques, from traditional drawing to 3D modelling, and plays a key role in information transfer. This research focuses on the impact of animation on the human brain, identifying mechanisms for improving perception and learning, focusing attention, and forming an emotional connection with content. Animation improves the perception and memorization of information, making complex concepts accessible and understandable. The study emphasizes the potential of animation as a valuable tool for visualizing and communicating information in the digital age. Animation has the ability to emotionally affect audiences, making it particularly effective in the context of social media marketing. Characters, storylines, or dynamic effects can evoke positive emotions in users and create a favorable perception of a brand or product. In advertising, animation can capture the audience's attention and help the material stand out from others. In the educational sphere, it helps to visualize complex theses, attracts students' attention and promotes deep understanding of curricula. Scientific research confirms its impact on the viewer. Thus, animation remains an important element in modern practices due to its effectiveness and versatility, and the article emphasizes the need for further research in this field to create communication strategies, improve the quality of education and information transmission.