How wine features influence customers choice in the Republic of Moldova

Abstract

Moldova is internationally known for its wine, with its population having a strong passion for it. Based on this, we decided to find out what kind of wine is preferred by Moldovans, depending on its features. We made a form with 160 participants. Based on the received answers, we determined that 62.7% of them consume wine moderately, around one glass a week. The form showed that around 60% of the survey participants prefer the Cabernet-Sauvignon variety. We wanted to find out from where people buy wine and to what are they paying attention when choosing one. More than a third claimed that they buy wines from supermarkets, and 30% choose

home wine producers. Most people are ready to pay up to 200MDL for a bottle. To study the preffered wine features of the locals, we chose 4 criteria to pay attention to: the “sweetness”

quantity, acidity, alcohol percentage and boldness. We determined that 40% of the consumers prefer a wine that is not too sweet, with a moderate percentage of alcohol, a balanced boldness with a slightly lower acidity.