Browsing 2018 by Author "CHIRIAC, Lilia"

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  • Conceptual aspects of consumer behaviour 
    GRUNZU, Tatiana; CHIRIAC, Lilia (Tehnica UTM, 2018)
    To edge the objectives related to maximise the profit, the growth of the selling volume, the ocupation of advantageous position in relation with competitors, the company must place the consumer on the 1st plan to elaborate ...
  • Impact of packaging on the environment 
    CHIRIAC, Lilia; MUNTEANU, Ana (Tehnica UTM, 2018)
    The packages and the environment represents two elements what are in a tight interrelation. The human factor is what reglements this relationship. Packaging is a way of expressing the modern consumer, influencing his ...

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