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Conceptual aspects of consumer behaviour

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dc.contributor.author GRUNZU, Tatiana
dc.contributor.author CHIRIAC, Lilia
dc.date.accessioned 2019-02-28T09:00:51Z
dc.date.available 2019-02-28T09:00:51Z
dc.date.issued 2018
dc.identifier.citation GRUNZU, Tatiana, CHIRIAC, Lilia. Conceptual aspects of consumer behaviour. In: Journal of Social Sciences. 2018, vol. I(2), pp. 96-100. ISSN 2587-3490. eISSN 2587-3504. en_US
dc.identifier.issn 2587-3490
dc.identifier.issn 2587-3504
dc.identifier.uri http://repository.utm.md/handle/5014/720
dc.description.abstract To edge the objectives related to maximise the profit, the growth of the selling volume, the ocupation of advantageous position in relation with competitors, the company must place the consumer on the 1st plan to elaborate marketing strategies in behvioral studies. In that case the consumer represents the central element for sellers actions. It beggins form studying needs, necesities, wishes, preferences, motivation and consummator expectations. en_US
dc.description.abstract Pentru a atinge obiectivele legate de maximizarea profitului, creșterea volumului de vânzare, ocuparea unei poziţii avantajoase în raport cu concurenţii, compania trebuie să plaseze consumatorul pe primul plan. Acest lucru poate fi realizat prin elaborarea strategiilor de marketing în studiile comportamentale. În acest caz, consumatorul reprezintă elementul central pentru acţiunile vânzătorilor. Ea începe să studieze nevoile, necesităţile, dorinţele, preferinţele, motivaţia și așteptările consumatorilor. ro
dc.language.iso en en_US
dc.publisher Tehnica UTM en_US
dc.rights Attribution-NonCommercial-NoDerivs 3.0 United States *
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/us/ *
dc.subject consumers en_US
dc.subject consumatori en_US
dc.subject marketing en_US
dc.title Conceptual aspects of consumer behaviour en_US
dc.title.alternative Aspecte conceptuale ale comportamentului consumatorului en_US
dc.type Article en_US


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