The power of color in game design

Abstract

According to this study, color plays a fundamental part in each facet of human life and games are not an exception. A universal approach to color is essential for the game design industry, considering factors like color blindness and cultural nuances. Commonly comprehensive palettes not only expand the audience, but also enhance accessibility and entertainment. Besides, color does not solely transcend mere aesthetics, but it henceforth acts like a strategic visual utensil that shapes behavior. By toggling pigments, designers can profoundly influence player experience, and as a result create pattern reflexive performance. Initially, the color palettes barely set the mood, different schemes triggering various psycho-visual associations from past experiences and, as a consequence, shape the state of being of the individual. Ultimately, visual feedback mechanisms that rely on hue interchange, mold a habitual impulsive chain of actions, as a result manipulating the individual into taking specific actions. On the whole, comprehending color theory and its implementation in game design enables the creative team to craft immersive experiences that have an impact on the individuals.