Marketing social – esenţă, principii, utilitate

CANJA, Ana; RAILEAN, Alina; CARMANOVICI, Irina

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dc.contributor.author	CANJA, Ana
dc.contributor.author	RAILEAN, Alina
dc.contributor.author	CARMANOVICI, Irina
dc.date.accessioned	2019-06-12T09:05:42Z
dc.date.available	2019-06-12T09:05:42Z
dc.date.issued	2015
dc.identifier.citation	CANJA, Ana, RAILEAN, Alina, Irina CARMANOVICI, Irina. Marketing social – esenţă, principii, utilitate. In: Conferința Tehnico-Științifică a Colaboratorilor, Doctoranzilor și Studenților, Universitatea Tehnică a Moldovei, 20 – 21 octombrie, 2014. Chișinău, 2015, vol. 3, pp. 419-422. ISBN 978-9975-45-249-6. ISBN 978-9975-45-382-0 (Vol.3).	en_US
dc.identifier.isbn	978-9975-45-249-6
dc.identifier.uri	http://repository.utm.md/handle/5014/2780
dc.description	Resursă electronică	en_US
dc.description.abstract	This article is about social marketing and it’s general characteristics, definition, key-points. Also, it aims to describe the basic principles of social marketing, offering a brief explanation for each of them. An essential aspect that needs to be kept in mind is the presence of marketing mix or „4 P’s” and some extra „P’s” that are fundamental for its better understanding. There were described those who practice social marketing and what differences and similarities are between social, commercial, non-profit and public sector marketing.	en_US
dc.language.iso	ro	en_US
dc.publisher	Tehnica UTM	en_US
dc.rights	Attribution-NonCommercial-NoDerivs 3.0 United States	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/3.0/us/	*
dc.subject	marketing social	en_US
dc.subject	marketing non-profit	en_US
dc.subject	probleme sociale	en_US
dc.title	Marketing social – esenţă, principii, utilitate	en_US
dc.type	Article	en_US