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The concept of newness in the fashion industry

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dc.contributor.advisor TOCARCIUC, Alina
dc.contributor.author BIVOL, Lucian
dc.date.accessioned 2023-09-25T08:45:21Z
dc.date.available 2023-09-25T08:45:21Z
dc.date.issued 2023
dc.identifier.citation BIVOL, Lucian. The concept of newness in the fashion industry. In: Conferinţa tehnico-ştiinţifică a studenţilor, masteranzilor şi doctoranzilor, Universitatea Tehnică a Moldovei, 5-7 aprilie 2023. Chișinău, 2023, vol. 3, pp. 318-319. ISBN 978-9975-45-956-3. ISBN 978-9975-45-959-4 (Vol. 3). en_US
dc.identifier.isbn 978-9975-45-956-3
dc.identifier.isbn 978-9975-45-959-4
dc.identifier.uri http://repository.utm.md/handle/5014/24219
dc.description.abstract The paper aims to describe the human psychology behind the desire to acquire new possessions and makes an introspection into how fashion brands exploit it to benefit their sales and keep up their relevance on the market. Also, it explores the psychological pathway from the desire to the actual purchase and its fading, short-term value, presenting the three pillars on which the concept of newness supports itself: the situational product involvement; the hedonic experience of being the first possessor; the physical possession itself. Wearables represent a utilitarian commodity, embedded in our subconscious, through which we fulfil our basic human needs, such as self-expression or appurtenance and it is used for someone’s own gain. Brands often make use of strategies such as encouraging ever-changing trends or exquisite packaging as to lure the consumer into buying by triggering certain feelings. The study serves to spread awareness towards the subject of overconsumption, the tactics used by its benefiters and encourage the consumer category to make better, meaningful spendings as to contribute to the decrease of overproduction and fabric waste, in the virtue of adopting sustainable habits for the wellbeing of the planet. The presented material, though being inspired from multiple sources, was extracted from a personally conducted interview with Fashion Psychology Specialist, Pak Chiu. en_US
dc.language.iso en en_US
dc.publisher Universitatea Tehnică a Moldovei en_US
dc.rights Attribution-NonCommercial-NoDerivs 3.0 United States *
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/us/ *
dc.subject psychology en_US
dc.subject overconsumption en_US
dc.subject sustainability en_US
dc.title The concept of newness in the fashion industry en_US
dc.type Article en_US


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